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Posts Tagged ‘website improvement’

It is not a surprise that most websites don’t end up making much money. For all the promises of internet riches and a new way of doing business only a chosen few have really made it big online. Still there is no reason why you can’t join the party as well.

Assuming your website already has some traffic I want to share a sneaky trick with you that will literally increase your website sales overnight. By adding this one component you will be pleasantly suprised by the results. It can seem a little obvious once I share this information with you but the majority of website owners don’t use this powerful concept.

All you have to do to increase website sales overnight is… develop more trust with your visitors. This is one of the biggest keys to online success and yet there are so many website owners who just don’t understand it. Allow me to explain.

When you’re shopping in a regular store you get to see the salesperson face-to-face. You get to have a personal interaction and your intuition then guides you towards making a decision as to whether or not you can trust their advice. Buyers are a lot smarter these days when it comes to sniffing out the dodgy car salesman persona.

But we don’t have that luxury on the internet. Seldom do we get to see the website owner face-to-face although technologies like website video can help change this. Basically the visitor has to decide whether you’re trustworthy from the information you present.

This means that you have to cover your website in proof that you’re trustworthy. Testimonials from satisfied clients are an obvious way to do this but don’t forget to make sure your testimonials are believable as well. Others might include trust and secure website logos, affiliations, memberships to regulating bodies etc.

The best thing you can do to get someone to trust you is to just act like a real person. People generally buy from people and not big fancy companies. They will buy a particular brand name because they trust the salesperson but if the salesperson leaves then their brand loyalty might leave as well.

The majority of companies try to look bigger instead of smaller and as a result they lose that personal touch which is a really huge competitive advantage. The reason why big companies hire spokespeople to represent their brand is that they know that you’re more likely to identify with one person than a faceless corporation. They’re actually trying to fake being smaller!

So work to create more trust with visitors and bring back that personal touch to your website. If people crave what you are selling bad enough and believe they can trust you then you are almost guaranteed the sale. To me this means you should do everything in your power to gain their trust.

If you want more tips and tricks to increase sales on your website visit the Web Marketing Outlaw blog.

The revealing truth is most websites don’t make money. After business owners invest thousands and thousands of dollars on a fancy website it ends up doing nothing. No one visits, no one calls… and more importantly no one buys.

So what do we do? This is all about two huge mistakes that most websites are guilty of.

Lack Of A Website Conversion Process

Many website owners worry so much about traffic they forget the other important part of the formula. Your website should have a clear step-by-step process for converting visitors into clients. Most website owners fail to spend any time designing this process.

Believe it or not the secret to making money online hardly ever involves people showing up and throwing money at you. In most cases you’re going to have to sell your products and services to the visitor. Can’t stand selling? It’s time to get over it.

What most people love about the web (and don’t realise is a huge limitation) is that there is no face-to-face selling. This means you can put all your fears of rejection behind you and just try to sell stuff. If nothing happens at least they won’t be hurting your feelings.

You must have a clear plan for converting visitors to buyers if you want to improve your website conversion.

Missing A Web Marketing Strategy

This leads us nicely to an even larger problem with most websites… lack of strategy. The first strategy error involves the conversion process and the second is generating traffic. Even if your website rocks on conversion is won’t make much difference if you can’t get any visitors.

So you need to put in place some website traffic generation strategies. These could include search engine optimization (SEO), article marketing, pay-per-click (PPC) advertising, video marketing and social media. But the important thing is you have a strategy.

Another mistake (and yes I’ve made it) is to run after multiple strategies and constantly changing direction. And this means no strategies you try get any traffic and you give up due to poor results. The way to win is choosing a few key online marketing strategies and then applying them for at least a few months.

When the first strategies start to get result then you can go and add more. But don’t forget about what got you there. By focusing on the basics you’ll go far.