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Posts Tagged ‘search engine optimization’

Spending a lot of money on website  design is not the best website promotion method. Cut back a little on extra cool  features that you think will impress visitors and use the money instead for  Internet-specific website visibility methods. This way you are likely to make far greater  profits.

SEO stands for search engine optimization and is the core technique for website  visibility on the Internet. Whenever users around the world want to look for information,  making a purchase, finding contact details etc they go to search engines. User type in a  few keywords and wait for the search engine to display the list of websites linked to  those keywords. These website listings are in descending order of popularity.

If you website fails to feature in this top section of search engine listings, it will  remain buried in the Internet wilderness. Only an SEO professional can get you top ranks  in these listings.

Apart from search engines, an SEO expert can also use other concepts like meta-tagging,  linking, external link exchanging etc to improve your website’s visibility. Websites also need to be listed in forums and  blogs to increase popularity.

An SEO expert can also popularize by placing your website in directories, newsletters,  social bookmarking sites and social networking sites. As your visibility increases, so  will the traffic and vice versa. It is an interlinked process.

Finally, it is not that content can be completely forgotten. Your SEO expert will work  closely with the website designer to ensure that neither is your site too tacky nor is it  too difficult to navigate. Good content, attractive design and easy usability are ideal  features to catch the attention of your target group and eventually win over customers.

You can see many websites worldwide and a lot of sites are in progress. In order to be placed on the first page of the search engines the website owners want their site to get high ranking. Search engines give you a page ranking as per your popularity among the web visitors. Search engines come to know about the popularity of your website through your back links. With higher incoming links to your site, you will be more preferred by the search engines. With the help of this you will run a business and acquire high ranking. By this, you can get to know that how vital are back links for internet marketing.

You must be surely interested in understanding the real meaning of back link and the reason being it very significant. Back links are mainly the links that are received from the other site to your site. These links are also said to be incoming links or inbound links. Any website on the web from which you get links to your site that link is a back link. The efficacy of your website is decided by the search engines on the basis of the amount of back links that you have on your site. Back links are very important as far as search engine is considered and this makes it a very essential factor. As an extra consideration, it will be within your desire in order to consider The Best Spinner Review, in an effort to assist you in creating a significant raise in your internet cash.

Now you may want to know how you can get high class back links or inbound links. You need to ensure that you naturally get back links to your site. Make sure that others are ready to give their links to you. To gain back links you should not consider any incorrect means. For gaining back links quality content can be the bets tool. For this you need to write articles that are of good quality and also post them on a regular term. It is very important that you remember that your site requires regular updating.

In case you are trying to turbocharge some internet promotion endeavours, in which case you will want to review The Best Spinner Review. If you want to attract viewers you need to give them informative articles with very good content. You are required to update your website at regular intervals to retain the interests of the viewers. By following this, you can have a successful marketing and quality back links to your website.

The financial gain from a position in the top 5 search results for a major keyword can be very substantial, one example is a keyword that went from the bottom of the second page to the 4th position on Google.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering how many marketers are competing for the top positions for this keyword, appearing on the second page of search results seemed a like an accomplishment, but we thought that it could be better.

SEO Works

A marketing strategy focused optimization efforts on improving the natural keyword ranking for this one target keyword. Eventually, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 - position 18 = 6 leads
• Dec 08 - position 9 = 31 leads
• Jan 09 - position 9 = 126 leads
• Feb 09 - position 4 = 102 leads
• Mar 09 - position 4 = 207 leads
• Apr 09 - position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For online marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over $1,000,000.

Results provided by 10th Degree online advertising agency, and Jazel auto dealer websites.

SEO natural techniques are more tasking for people, but is a protected and, finally more valuable means of optimizing a website for search engines. In a way, Organic SEO helps to keep Internet “pollution” to a minimum, so you’re also helping the virtual environment!. A few simple techniques to utilize this form of search engine optimization will be given in the following paragraphs. The major concepts of search engine optimization are definitely known to you, however have you heard of SEO organic methods?

Although the significance of search engine optimization to the promotional strategy of any business cannot be undermined, fact is that it’s turning out to be progressively more uniform and computerized. There are a lot of SEO services and functions that purely make use of an identical fundamental scheme to augment the search engine rankings of a website. This is responsible for a large number of marketers making use of horrible search engine optimization techniques to get results. Initially these methods may be successful in getting traffic, but eventually they are responsible for making the Internet a horrible place. It is simply appalling to make use of these methods also famous as “Black Hat” SEO methods. Not only do they frustrate potential users of your web site, they may not even work forever…

As a matter of fact, Google and other search engines are always on the lookout for techniques that help defeat Black Hat SEO methods. The time and money exhausted by you will be of no use if their labors bear fruit – and frankly that may happen sooner than imagined. It is futile to fritter money on search engine optimization that may perhaps be worthless in a couple of months. Worse yet, search engines aren’t just knocking these sorts of sites down in rank; they’re totally removing them from search results.

Certain Black Hat methods also make use of economical labor or androids to execute many chores. An illustration would be when these services now and again sign up to lots of forums and/or social networking sites and just spam the link to any potential site. This is a definite annoyance for many webmasters, who end up with sites cluttered in meaningless links.

Link farms are another common type of Black Hat SEO. These sites are knockoffs are legit online directories, and are packed with links, many of which lead to very poor web sites. Some of them just link back and forth between each other and the link site, causing users to get lost in a sea of useless information. A fantastic option to few of these Black Hat search engine optimization techniques can be SEO organic techniques. Domain names are the most important thing that people relate to when it comes to web sites. A grand beginning to organic SEO is to have a domain name that consists of the keywords being targeted by your web site. One more allied idea for search engine optimization is to modify the title of your website in an identical manner: include the keywords that your site is aiming for. While ranking a site, search engines consider both of these elements as criteria.

There are many more ways to optimize a site with an SEO organic plan, but these tips will get you started.

Additional Resources:
Coen Mayes
Affiliate Millionaire
Affiliate Millionaire

Effectual search engine optimisation, not just causes your website sheets to escalate in the explore engine’s consequence sheets. This can facilitate you make wealth as it can help look for engines mould more beneficial and better-targeted ads on your page sheet.

But, one must abide by the right tips if you are looking to generate good sum of profits from your site.  Google AdWord’s keyword tool making use of Google AdWords keyword apparatus is the greatest ways to hit upon the most general keywords that are interrelated to your website and your beat.

Before you start tuning your specific keywords, you need to learn what keywords and phrases a good number internet readers are using in Search engine optimization for finding the apposite content.

Treatment of keywords and Phrases After identifying your keywords and phrases use them in the most significant place where the search engines will think about them.

In case you are using a substance organization scheme (CMS), know which input field will populate the designation mark. Visualize yourself as a booklover, and then ask yourself what requisites you would exploit on Google, if you were probing for a thing.

You have to put pen to paper an appealing Meta description tag label for each piece of paper. Revolutionize to SEO design from AP style Keyword intensity and recurrence on a piece of paper plays a chief role in where you end up in the SERPs.  Avoid publishing same articles under two or more URLs The replicate substance penalties have executed news websites location in the SERPs beforehand. You should never put out the matching editorial at More than one or two URLs on your website.  It is passable to reference a piece with several cards and from several catalogue pages, but then they should all direct to the similar URL when referencing that write- up.

Linkage to other inventive content and also request others to link to yours This possibly is the one of the most vital things to be considered. A outstanding on- page SEO will eventually do little to move your pages in the SERPs.  Using community means and other offline endorsement skills to let other powerful online news publishers know about your work and relate to it.  Also, keep in mind to originate standing piece of papers as connect bait for popular ongoing stories and issues. In addition this, never ever give up work or the amend the URLs of the sheet without providing a 301 redirect. Thus, benefit from the seo marketing and so, develop your business.

SEO is an acronym for Search Engine Optimizing and refers to a group of excellent practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines. Obtaining your site indexed by Google and different major search engines will facilitate your attract guests and increase traffic.

It’s the method of skyrocketing the quantity of visitors to a Internet web site by ranking high within the search results of a groundwork engine. The higher a Internet site ranks in the results of a quest, the larger the prospect that that web site can be visited by a user. It’s common follow for Net users to not click through pages and pages of search results, so where a web site ranks in a very search is crucial for directing additional traffic toward the site.

SEO helps to make sure {that a} web site is accessible to a look engine and improves the chances that the positioning can be found by the search engine.

Basic SEO Tips:

1. Insert keywords at intervals the title tag so that search engine robots can understand what your page is about. The title tag is located right at the top of your document at intervals the top tags.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This can be particularly helpful if your site contains several pages. The a lot of keywords that link to a specific page the better.

3. Build positive {that the} text among the title tag is also within the body of the page. It is unwise to have keywords within the title tag which aren’t contained at intervals the body of the page.

4. Don’t use the precise same title tag on every page on your website. Search engine robots might confirm that every one your pages are the identical if all of your title tags are the same. If this happens, your pages might not get indexed.

5. Don’t spam the description or keyword meta tag by stuffing meaningless keywords or perhaps spend too much time on this tag.
6. Do not link to link-farms or alternative search engine unfriendly neighborhoods. A smart guideline is that if your pages don’t contain any words that reflect the content of the site you’re linking to, don’t link to it.

7. Don’t use doorway pages. Doorway pages are designed for robots only, not humans.

8. Title tags for text links. Insert the title tag among the HTML of your text link to feature weight to the link and the page where the link resides. This can be like the alt tag for images.

9. Describe your pictures with the utilization of the alt tag. This can facilitate search engines that index images to search out your pages and will conjointly help readers who use text only net browsers.

10. Go through the search engines yourself. Don’t use submission service or submission software. Doing thus could get your website penalized or perhaps banned.

Thus in this way Search Engine Optimization, is very important, and helps to bring a lot of guests and Link Exchanging, is vital because it will drive additional guests then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.

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You’ll be acquainted with automatic link exchange services, but, being a member of many of them I can assure you there are some shady webmasters out there who do not reciprocate when they need agreed to exchange or they hide your reciprocal link “in the rear” where the automated link exchange software will locate it as directed, however the search engines can never realize it.

Manual link exchange will take more time, however it’s worth ten fold a lot of than an automatic link exchange service can offer. Dead links on your site or exchanging links with webmasters who aren’t reciprocating properly is of no value to you.

True Reciprocal Link Exchange is of great worth and these Link Partners are GOLDEN!

If you’re going to exchange links… Create it count!

When you’re looking to exchange links with someone, there are several important things to look for.

Ensure the location you’re exchanging links with encompasses a reciprocal link directory/pages located ON their domain.

Third party link exchange services are NOT recommended. These webmasters pay to use the service, after they decide they not want to get hold of the service, your exchange is now not valid. Don’t waste your time.

Ensure your link partner clearly shows their directory from their main page with either of those link texts

-Links
-Link Exchange
-Link Exchange Partners
-Link Partners
-Link to Us
-Add your Link
-Resources
-Alternative Sites

Guarantee their link exchange software is Search Engine Friendly.

You can validate outgoing links as a spider sees it by employing a Search Engine Simulator. Wanting into it you will be amazed at how many scripts obtainable do not provide you with correct back link credit.

Guarantee they have a functioning on-line registration kind for you to fill in for exchange requests.

I’ve got experienced quite a lot of request for exchanges with websites who asked me to email them the situation of my link, solely to see that the email bounced back to me 2 seconds later. Once more, time is money, use some time wisely.

Keep at intervals your Niche Market. Keywords that you’d use to promote your web site could be a sensible indicator of similar sites you must exchange links with.

Manually exchanging links will take it slow, however if done right, these exchanges will count.

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Thousands of domain names expire everyday and can be utilized by others. If you want more traffic or wish to resell the domains for profit, these expired ones will be a valuable resource.

An expired domain might are employed by one or more persons within the past. They’ll have designed a web site, advertised it, linked it to go looking engines, done business deals on it and even had reciprocal link connections with other websites.

Why are valuable domains ever allowed to expire?

Several reasons, as well as however not restricted to:

• Not enough funds to renew them
• Invalid contact e-mail address
• Loss of interest in on-line world
• Closing down of business
• Lack of knowledge regarding value of domain names
• Being away at time of domain renewal

There may are any of the aforementioned reasons or any other cause, however no matter the case, the domain is now an out there choice for you. You’ll use it by designing a web site on it or divert traffic to your existing website.

The main advantage of usurping an expired domain is the traffic. There might still be visitors who, on finding the higher alternative offered by you, will redirect their business. It is not not possible to grasp the precise quantity to expired traffic to a specific domain. But, the analysis of some specific aspects lets you gauge the amount of expired traffic. They’re as follows :

LINK POPULARITY

This will give you an estimate of the number of portals or internet pages that are linked to the expired domain. The a lot of the amount of links, the higher is the likelihood of future traffic. Also, a better link popularity betters the chance of quality traffic.

ALEXA RANK

An Alexa toolbar keeps tabs on the quantity of hits for a website and then awards a rank based mostly on this. If the site has had no traffic for the past 3 months, it is automatically dropped by Alexa. Thus, look for an Alexa rank to induce an plan concerning the quantity of visits and also the domain’s worth.

GOOGLE PAGERANK

The PageRank could be a price that Google gives to a net page, based on the amount of and quality of incoming links.

The recognition of a internet page is ranked on a scale of one to ten and this can be known as a Google PageRank. This ranking system takes into account the amount of quality web pages that have links to the net page. Normally the homepage of a internet page would have the highest PageRank.

Concerning PageRank, Google says:

“The center of our software is PageRank(tm), a system for ranking internet pages developed by our founders Larry Page and surgery Brin at Stanford University. And whereas we have a tendency to have dozens of engineers working to enhance each facet of Google each day, PageRank continues to supply the basis for all of our web search tools.”

A Google toolbar is needed to get a Google PageRank. You can kind within the website name within the address bar of your browser and obtain the PageRank.

YAHOO AND DMOZ LISTINGS

A site may have been indexed by search engines. The domain owner may have procured registrations on search engines like Yahoo and LookSmart. A site also may are approved by a Dmoz editor. If you take over a domain, these listings are automatically transferred to you. You’ll be able to do your own analysis by visiting these search engines and typing the total URL in the directories section. Your results page will show you whether or not the domain is listed with them or not.

An inclusion in the high search engines does not ensure continuous visits but it definitely increases the chances of receiving worthy traffic. If you are doing not want to use the domains yourself, you’ll easily turn it around and sell it. It will definitely be profitable if the domain is registered with the high ten search engines.

WHERE TO GET THOSE DOMAINS?

There are various sources but the author considers ExpiredDomains.com to be the simplest where he managed to get several valuable domains.

Happy searching!

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Search Engine Optimization (SEO) will be the difference between a small, barely profitable or visible website and a traffic magnet website. There are many ways, each smart and unhealthy, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting methods that they react to. To document all of these items would need a important number of pages and research that goes beyond the scope of this article.

However, there are a selection of things that may be documented that can work for most if not all search engines. And let’s face it; there are really only 3 that build a difference between a successful and an unsuccessful SEO strategy. They are the massive 3: Google, Yahoo and MSN. These three search engines in any given month are responsible for over 90% of all internet searches.

So, what is this article about? It’s concerning what you can do as a web site owner that can influence the search engines using commonly accepted practices of linking to different websites (outbound) and getting web site links (inbound) back to you. There are basically four ways {that a} website owner usually will use to extend their website worth in the eyes of the search engine.

They’re reciprocal linking, one-manner linking, multi-site linking and directory linking. A website owner should not think that using just one strategy is the right answer - sure it can facilitate your SEO but it will not be the Best answer. The Best answer is to employ all four techniques and to do it naturally.

Every of the four linking strategies has specific descriptions that may be summed up as:

1. Reciprocal Linking: Site A links to Web site B, Site B links back to Site A

2. One-Way Linking: Website B links to Website A

3. Multi-Website Linking: Web site A links to Web site B, Web site B links to Site C, Site C links to Website D, and Website D links back to Site A. Might be 3..N range of web sites involved.

4. Directory Linking: Site Directory A links to Web site A

That looks straightforward enough however it takes time and effort to perform all four strategies and most web site house owners are not willing to pay the time or do not have the time to pay on it. As a website owner, SEO wants to be one amongst the highest priority tasks that you would like to address, simply once Order Processing and Fulfillment and Client Service. While not free traffic from the search engines, alternative traffic generation strategies that sometimes require payment must be engaged.

Now doing the four methods higher than is nice, however it gets even harder as a result of you have to do it in a very method that does not trigger the search engines to enforce a penalty upon your website. No one except the search engine engineers apprehend all of the precise penalties however we tend to have some smart theories for a number of them.

The primary is the speed at that links are created. There’s a bound threshold for making links that is too fast. It’s doable that the brink is a sliding scale and is connected to the age of the website per the engine. As an example, a young low-traffic website ought to not normally be obtaining one thousand links a month whereas an older web site that gets a ton of traffic may be OK to get 1000 links a month. As you progress in your linking methods create certain you keep this in mind, particularly if you’re wondering shopping for links.

The second is that having a link to each website that links to you’ll likely reduce the price of the links. In alternative words, if all you ever get is Reciprocal Linking, you may doubtless move up the SERP’s (Search Engine Results Page’s) but you won’t reach your sites full potential. Having a mixture of all four strategies will seem more natural to the engines.

The third is having all inbound links to your web site on “linking” pages can create those links less valuable than having a natural link on a contextually relative page for a proportion of the inbound links. The upper you can drive this context proportion, the higher your website will rank. These varieties of links are typically some of the most difficult links to get an exchange for as a result of it needs more time and effort for each website owners.

The fourth is to possess links inbound from all totally different ranking sites. If all you have linking to you is page rank 6 and seven sites then you are doubtless to be sending the message that you purchased your links and that’s not natural to the engines. Some would argue that purchasing links for driving traffic is simply fine and it is. But, you should not expect the search engines to offer those inbound links terribly a lot of weight when calculating your SERP positions. It is considerably a lot of natural for you to own a massive variety of rank 1 and a couple of inbound links and a decreasing variety of inbound links as you move up the page rank scale (zero - 10).

The fifth is to own the text of you inbound links varied. It is not natural to possess every website that links to you to own the same text on the link description. The natural tendency would be to own a certain p.c be the sites name, but after that it should be a big variety of description. Your link text description is a key factor for the way your website/page will rank, therefore build certain that you keep that in mind as you specify your most well-liked link text description on your website.

Finally, it would be best for a good share of your inbound links to look inside the text of a page that seems natural for the reader of that site. And for those links to not all purpose back to the home page of your website. It’s most natural for a smart high quality link to seem in the text of a page and have it purpose internally within your site.

Thus, when you begin or continue your SEO activities keep all of these items in mind and don’t be impatient. Impatience could incur penalties or worse. Your website may finish up in the “sandbox”. It’s rumored and becoming additional concrete that Google supposedly uses a sandbox that questionable sites are place in until they need aged to some extent that Google not feels that they are being manipulated. Many of the search engines use similar protection schemes to eliminate spam sites and manipulation sites to keep their SERP’s from being cluttered.

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There was apparently some talk at SES Chicago on getting a site indexed in regular results a heap quicker.  This involved the use of an existing established similar domain (either one you own or one you bought) and use it to assist you get a website out of the “sandbox.” The total forum post will be found here.

The technique is in the gray-to-black range. I wanted to say that 1st, however if your site has been boxed for a whereas, this could be an alternate for you.  It conjointly requires some coding, and assumes your site is made in PHP although I’d additionally guess there’s similar ASP code out there.

First lets take a look at how this works:  You’ve got an established connected domain and a new domain that is ‘boxed.  By establishing a subdomain on the established site and mirroring the content of the new domain there you may get the new subdomain indexed a lot of quickly as a result of it’d inherit some of the trust of the most domain.

Once it has established itself you would use some kind of redirect (possible a 301) to redirect crawlers to the new domain.  The new domain then inherits whatever the subdomain gained in terms of link popularity transferred from the established, trusted domain.

Sounds straightforward, but there are a few things you need to do.

Initial, obviously, is to search out a longtime domain.  If you need to buy an expired however still relevant site (and it’s in your budget) the author recommends you do so.  You would also not change the registrar data, according to the author (this might be considered in that dark grey vary).

You don’t wish to change the registrar info because there’s a chance that Google will notice the modification in ownership and any trust the domain you simply bought has previously earned would possible be lost.

So shall we say you simply bought a related domain that’s been around for a couple years and encompasses a PageRank 5.  by leaving the site intact and not changing the registrar info you are essentially guaranteeing the positioning maintains its existing stature in the engines.

Then you’ll create a subdomain on the site.  Here you will place a mirrored copy of all your content navigation, etc. from your new site.  Since the new website hasn’t been added to the index yet there can not be a reproduction content penalty.

You may conjointly use some PHP coding to change the page header info to fool the webserver into thinking the page was created sooner than it was (the recommended PHP code is found in the forum post linked on top of).  By telling the webserver the pages are old, you are informing the crawler {that the} pages are recent as well.

This is often because the crawler requests this information from the webserver at the time of indexing.

As a result of you’ve established a fully new section within an established domain the new section can get indexed previous the new domain.

It can inherit link popularity and trust from the parent domain permitting it to determine itself more quickly than the new site.

Once the subdomain has been fully indexed by Google you may want to redirect it to the new domain.

By doing this you’ve got allowed the content to be found by Google that then assumes the pages are properly aged as a result of it has been told by the webserver {that the} pages are after all recent (even though really you’ve recently created them).

By redirecting the subdomain you are then passing the inheritance and trust given to the subdomain by the main domain to the new site.

The rationale this works is as a result of the established web site is already trusted by Google.  So the vote from the trusted website helps enlighten Google {that the} new site is also trusted.

There are some things to contemplate with this tactic but:

Currently that it’s been widely publicized I wouldn’t expect it can take that long for Google to appreciate the outlet and patch it.

Additionally, the entire trustbox patent is predicated partly on authority however conjointly on age.  Therefore while a page might seem previous (as a result of you’ve altered the page header served) Google might like better to instead contemplate the page’s age from the time it found the page.

In different words, even if the page could be a year recent, if Googlebot simply found the page yesterday then it’s solely one day old.  Whereas the patent will say that “scoring the document based, a minimum of in part, on the inception date equivalent to the document,” it also goes on to say that Google may verify that age to be not the page date, however the date when it found the page.

And bear in mind that like all sort of blatant manipulation you risk being penalized by Google.  Google engineers additionally visit these forums, don’t forget, thus they are conjointly keenly aware when new ways are shared which are designed to bypass this algorithms.

So it’s their job to fix those holes, and possible conjointly find ways in which to penalize the sites taking advantage of the holes.  While no one can prove or disprove this theory, I’ve heard of enough sites that are off from the index for doing something they weren’t supposed to.

Therefore, while this might sound like a nice manner to urge yourself out of the ‘box early, contemplate the alternatives.  What if you are doing get out of the index early but Google catches on in three months, half dozen months or additional?  Do you’re thinking that they will commit to “backdate” any changes to your site if they confirm that you simply participated in such a tactic?  Then, not only are you back where you started, you’ll be worse off than if you had simply taken your lumps and done things properly.

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