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Building backlinks is one valuable benefit that you can get from article marketing.   Sending well-written articles to article directories and appending a link to your website can direct exponentially larger amounts of traffic towards your site.  Better traffic means that your website will rank higher in search engine results, which encourages more Internet users to go to your site for information.

Unique, good-quality articles submitted to the article directories can attract more viewers to your site, and thus bolster your standing in your specific area.  This practice is also helpful, expanding your reach to more conventional media who wish to use (and promote) your articles.

As you gain experience, you can hone your article marketing methods to the maximum.  What is important is that you start on the right foot.  Here are some ways to increase your market exposure through article marketing.

How to Write and Market Articles

Before actually writing an article, make sure that you identify the keywords you need to incorporate in them.  A great article does not always mean good exposure, as you will not get the numbers you want if nobody sees your article.  Keyword research is just one of the things you can do to maximize the exposure of your articles to the major search engines.  Use keywords or key phrases in the body of your articles, as well as related keywords or phrases.

Make a title or headline that piques or invites interest.  A casual article title, as compared to a bold and striking one, may cause readers who chance upon your content to move on to other websites for information.  Use the keywords judiciously – in the header, the article’s main body, and the concluding portion.  Do not stuff your article with keywords – this may cause it to feel stilted and turn off any readers looking for quality content.

There are no hard and fast rules as to the number of keywords incorporated in an article.  Too many keywords and a search engine may penalize your site, or the article directories may not accept your contributions.  Again, writing an article that is flowing and easy to read wins over stuffing your content with keywords.  Many reputable article directories will accept the articles you send, including some requisites, such as relevant keywords used and article summaries.

Do not promote your website or product within the article itself – the resource box or author biography portion is where you can do this.  Logically, creating an effective resource box is also integral to your promotional efforts.  Create your author bio in a manner that persuades any visitors to click on the link and forge on to your site.

Article marketing and video marketing are two powerful ways of generating backlinks and boosting traffic to your site but one important question that has emerged is which one should you focus on.  Video marketing is still new while article marketing has constantly been shown to be an effective tool for boosting website traffic.  However, it has been noted that videos can get your site on the front page of the search engine results much faster.  This is because Google has placed a special emphasis on videos as a result of the observation that many people prefer to watch them instead of read articles.

Moreover, you can use video to provide the needed credibility for your product or service because video sharing sites have emerged as one of the most popular categories.  Also, video marketing is very appropriate for social networking sites because of it tends to be personal in nature.  However, your videos need to be suited to their target audience or else they might have no effect at all.  Moreover, videos are much harder to produce than articles and you may add the fact that some people are uncomfortable when facing a camera.  For them, article marketing may be the only method available but it would be better if you can use them both because they tend to complement each other.

Meanwhile, an emerging difficulty with article marketing is that there are more people who are now attempting to publish their articles online.  Thus, you now have to submit more articles to more article directories to ensure that you have a better chance of having your article noticed by many people.  If you try to write those articles yourself, you may soon find out that you have very little time left for the other essential activities of your online marketing venture, that why most people get their article marketing outsourced. 

Fortunately, article writing services have been on the rise to provide you with high quality and informative articles at affordable prices.  You can ask that certain specifications be followed with regards to keywords, density and other key factors for your search engine optimization (SEO) requirements.  By using these services, you will also be able to get the articles ready for you much earlier than if you wrote them yourself. 

Article marketing and video marketing can be used at the same time to have a more potent system for online marketing.  Each has its own benefits and as for article marketing, writing services are always available to save you from the time consuming task of writing them.