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Posts Tagged ‘affiliates’

This is a coarse time to be in the advertising business. Internet marketing is pushing it out of the way, people are far too overstimulated, no one is spending and, naturally, there’s that annoying recession to consider.  Those are the challenges Commission Blueprint 2 faces.

You may not have noticed, but this Google thing has become kind of a big deal. The company itself is worth somewhere around 2 hundred bn. dollars, and its continuing to grow. You may also notice the company offers just about all of its services at no cost. Thats because almost all of those things arent actually its business.  

No, Google is in the advertising business, online marketing style. What Google realized early on and profited enormously from is the fact that folk are searching for stuff. Yes, I know this seems obvious, but give me a minute and I’ll explain.  

According to Commission Blueprint 2, there had been a time when advertising was dominated by some big corporations, spending millions of bucks on ad campaigns to reach millions of men and women in the hopes that some proportion of those people, hopefully a large one but probably a little one, would essentially buy their products. Google wasnt actually inquisitive about those people.  

Google spotted that there were millions of businesses, and if they could offer lots of companies tons of way to reach consumers for dimes, they could make a lot of money. Billions. And since they knew that there were plenty of folk looking for lots of things, they were in a position to rule the advertising business. Web marketing wasnt born with them, but it probably did grow with them.  

This method of connecting hungry consumers with prepared companies actually is a revolution in the advertising business. Web marketing means that you do not have to battle with other advertisers trying to sift the great hordes of folks that don’t need to listen to you to begin with, trying to find that one person who basically wants what you have.  

There are 2 sides of web marketing ; finding that hungry customer, and building relationships. The hungry customer part is the obvious one. If someone is searching for a method to stop feline incontinence and you’ve a way to stop feline incontinence, then it should be obvious that rather than screaming to the masses about what you have, you need to be talking with the individual that already wants what you have. The Net allows you do this, usually for pennies.  

The other aspect isn’t as obvious, though you virtually certainly have seen it done in Commission Blueprint 2. That’s the conversation side of it. If you use Amazon, youve seen one of the gurus of this at work. Amazon does not just sell to you; they make efforts to get to know you, to supply things they believe you might like, to listen to what youre asserting. They do not use an advertising business, internet marketing is what they use to get to the top.  

You can do this, too. And you need to do this too. You must put a fence around your clients to stop them from wandering off, and to make sure youre giving them what they want and need.  

If you are running an advertising business and need to survive all the issues youre going to face, you must be in the business of offering these new methods to clients, to show them the simple way to find that hungry shopper and keep them. You know what going to save your promotion business? Web marketing.

See also: review of Commission Blueprint 2