Analytics

Have you been asking yourself… “How much are my competitors spending on PPC advertising?” While it may be tough to get an actual answer about that unless you ask your competitor immediately, there are some things you’ll be able to find out about the systems of the competition.  

It’s easy to get lost in all the technical aspects of running a pay per click campaign. You pass the time surrounded by keywords, keywords and more keywords as well as other data. As you are monitoring your bids, positions, budget, and ad copy, you can easily lose track of the bigger picture and changes that are going on within the industry or among the competition.

There are 3 steps that you can take to consistently keep a watch on the competition and keep abreast of what’s going on in the industry.

Identify what the most important keywords are for your major rivals. Pay attention to the average position that your competitors rank for under these keywords, some common elements they have in their ad versions and what common elements they have on their lander pages.

Take note if huge companies with who have lots additional cash to spend on PPC don’t appear on the top spot or even in the first page. There must be an incentive for this.

You can truly get lots of information by observing what goes on in the market, but you do have to take the time to dig in and investigate it. For instance, if everyone in a particular sector is offering problem-solving e-books, free trials, and demos, you should possibly have some sort of interactive media on your site because your target audience is maybe more sure to convert to these kinds of actions.

Take regular screen shots of the top 10 or twenty advertisements for your major keywords.

The most important reason for doing this is to spot the newer rivals that are moving in to the area. By doing this, you’ll see that a competitor has copied one of your ad versions extraordinarily closely, causing your click-through ratio to go down the tubes. This way, you may track when rivals are scheduling their ads and when they change ad position.

Use the Google free keyword based search tool on the competition pages. Type in your competitor url and Google will instantly tell you suitable search phrases, content, and keywords. You will get ideas for additional keywords, or see areas where the competition have fantastic content. This also keeps you acquainted with rival’s websites as they add or change content.

Certain tools or memberships sites like Spyfu.com allow you to do some detailed research when it comes to the competition. These solutions are not really the answer to your query of “How much are my competitors spending on PPC advertising?”… But they will help you beat out your competition.

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